From strategy to action

Efficient sales training

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Why choose From strategy to action?

Salespeople are the most likely to be subject to evaluations, and their activity yields the most quantifiable outcome. Salespeople have a psychological structure that enables them to withstand the daily rejection of 90% of their prospect buyers. The Efficient Sales Training targets all behaviours and techniques that develop a personal connection with the client. It is aimed towards achieving immediate results.

Who should attend this training: salespeople, sales managers, area sales managers.

Benefits: a better understanding of the act of sale, more efficient conversions, developing both horizontally by the number of clients and vertically by higher volumes from the same clients.

Course objectives:


Learn the concept of cross selling/up selling, as well as methods to apply it


Make a sales plan and real conversion predictions


Learn the importance of retention in relations with clients


Differentiate between direct and indirect sales


Know the difference between “hunting” and "farming"


Know the differentiating elements that create the “closing” of the selling process


Know how important it is to know your product and how much the act of selling means

Course topics:

Prospection of clients /Database /Sales plan

Knowing the products, the markets, the channels

Approaching clients, meeting, presentation, closing the sale

Attitude and knowledge during the meeting and the follow-up

Context and specifics of the act of selling

Retention and Account Management

Exercises and case studies

Course schedule:

09:00 – 09:30 – Welcome Coffee

09:30 – 10:45 – Training

10:45 – 11:00 – Coffee Break

11:00 – 13:00 – Training

13:00 - 14:00 - Lunch Break

14:00 – 15:45 – Training

15:45 – 16:00 – Coffee Break

16:00 – 17:30 – Training

Methods used in the course:

- Exercises and case studies

- Play Role

- Assignments and exercises

- Each theory illustration

Articol training


Petru Pacuraru

Petru a absolvit Academia de Studii Economice, sectiunea Managementul Afacerilor, a urmat un master in Project Management la Kenessaw State University in SUA, precum si cursul Aspen Institute – Young Leaders Program. In urma cu peste 11 ani, Petru a inceput colaborarea cu Jim Bagnola, unul dintre cei mai cunoscuti speakeri internationali, HPDI fiind reprezentantul exclusiv al trainerului americ...

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Our clients' opinions:

I've appreciated that it was interactive, fun, leading to a more pleasant way of understanding the details that we didn't saw until now.

- Claudia Babei, Arctic

I've really appreciated the simplest and concrete solutions that we have received.

- Dorin Stoica, Ginza Invest

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